Supporting a Startup that’s Redefining Intimate Hygiene
At EvolveX, we’re passionate about supporting startups that are disrupting traditional markets with innovative and sustainable solutions. That’s why we’re excited to announce our pre-seed investment in Ugees, a pioneering brand that’s revolutionizing undergarment care in India.
Ugees, co-founded by Rahul Tyagi and Samiksha Yadav, offers India’s first liquid wash specifically designed for undergarments. Their unique, plant-based formula addresses the need for safe and effective intimate hygiene solutions, challenging conventional and often unhygienic cleaning practices.
Why We Invested in Ugees:
- Innovative Product: Ugees identified a gap in the market for a dedicated undergarment wash and developed a unique product that caters to the specific needs of intimate hygiene.
- Strong Founding Team: With backgrounds in Biotechnology and business, the founders bring a combination of scientific knowledge and entrepreneurial acumen to Ugees.
- Focus on Sustainability: Ugees is committed to using plant-based and environmentally friendly ingredients, aligning with EvolveX’s focus on supporting sustainable businesses.
- Market Potential: The undergarment care market in India is ripe for disruption, and Ugees has the potential to become a leading brand in this space.
EvolveX’s Role in Ugees’ Growth:
As part of our accelerator program, EvolveX is dedicated to providing Ugees with the resources and guidance needed to scale their impact. We will support them by:
- Customer Acquisition: Helping Ugees reach their target audience through effective marketing and sales strategies.
- Product Development: Supporting the launch of new product lines and expanding their offerings in the intimate care market.
- Operational Efficiency: Providing guidance on optimizing their operations and scaling their business effectively.
We believe Ugees has the potential to transform the way people approach undergarment care in India. By offering safe, effective, and sustainable solutions, Ugees is setting a new standard for intimate hygiene.
Learn more about Ugees and their innovative approach to undergarment care by visiting their website.